TASTE BY TIFF
Bringing an imperfect, childlike, yet wholly endearing character to a brand
Identity refresh and social media graphic development for Tropic Gallery, an online concept store that seeks sustainable and beautiful alternatives for family products.
The friendly humanization of the brand, conveyed through an illustrative language with a set of creatures and alphabet letters, connects directly with the audience, generating a playful language that comes to life through the brand communication itself.
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The Inka Taurus logo was designed with the goal of creating a distinctive and memorable mark that subtly nods to the brand’s connection to photography. The final design is simple, clean, and unique—balancing modern minimalism with thoughtful symbolism.
The mark cleverly combines the initials "I" and "T" with a subtle reference to a camera shutter, seamlessly merging these elements into one cohesive form. This integration not only reinforces the brand’s identity but also highlights its creative focus within the photography space.
Identity refresh and social media graphic development for Tropic Gallery, an online concept store that seeks sustainable and beautiful alternatives for family products.
The friendly humanization of the brand, conveyed through an illustrative language with a set of creatures and alphabet letters, connects directly with the audience, generating a playful language that comes to life through the brand communication itself.
Visit the Site
